Making It Easy For Visitors To Subscribe

People today are pressed for time more than ever before. Whether they are opting into your email list by filling out a physical piece of marketing material or going online, they are in a hurry. Do them a favor and make it as easy as possible to join your list and receive your opt-in gift.

In most cases a full name and email is all you really need from your subscribers. This minimalist email list-building strategy continues to outperform multiple information requirements time and again, year after year.

You only need to think about your own experiences to understand why.

When was the last time you opted into an email list? Maybe you were at your local grocer and sampled a delicious chocolate treat. The person handing out those free samples informed you that you could receive a complimentary bag of those treats delivered to your mailbox. All you had to do was fill out a contact form.

You were so excited at the prospect of sumptuous, mouthwatering chocolate delivered free right to your door that you happily agreed to sign up. Then, to your dismay, you were handed a 20 question form you had to fill out before you received your chocolate opt-in bait.

What did you do?

Most likely, you simply told yourself that you would think about it, then left without filling out the form. Your prospects are no different from you. They have neither the time nor the inclination to hand over a bunch of seemingly unnecessary personal information, in return for whatever freebie you are offering. This is the case for many reasons, the least troublesome of which is identity theft.

You see or hear about someone’s life being destroyed by identity theft all the time. That is why you are so protective of your personal information. Aside from that, a lot of information is simply unnecessary. If you promise a free video series in return for someone’s contact information, what do you really need from them? You don’t even need a name, just an email address will do.

Just make sure you are collecting enough relevant information for your particular situation or offer. If you give out free car insurance rates online, you are definitely going to need more information than if you are just delivering a free list of top 10 resources relevant to your market or niche.

Marketers sometimes think of their list as just a list. This is a marketing mistake, because that list is not a thing. It is comprised of people just like you, individuals with needs, desires and problems.

One of the problems most people have is a lack of time. Help your prospects out in that regard by requiring as little information as possible when you ask someone to subscribe to your email list. You minimize your prospect’s time-investment, and don’t infringe upon their right to privacy either. Both of those moves improve your relationship from the start

Comments on Making It Easy For Visitors To Subscribe

  1. In reality i am illiterate in computer science and its operations. I think therefore find difficult to work online business. I therefore just start working as a publisher at cj.com network portal. In last several months I do not succeed to get a single dollar earning.Some how I get a website but unable to improve it’s ranking.
    I now think joining to your marketing site, surely help me to do very very small things from your training. It is very difficult for me from audio and video training to recollect things to do some things practically.
    On contrary from written training It is surely can do things by reading the written steps.
    However, I am confident from your a few emails I may lead to success to some extent. I realize i am not studying reality that lead to the path towards success.
    I am sure you now guess where I am? and you may guide me to lead towards success.
    Thanking you

  2. Dan Mattson says:

    Ranking a website is one of the slowest ways to start earning your first dollars online.

    I’m not knocking it… SEO is incredibly valuable traffic.

    But it’s not “free” if you’re spending a whole bunch of time on it, for no return.

    That’s not to say you shouldn’t try to rank your sites… but perhaps find another traffic method as your MAIN source, and keeping playing with SEO in the background.

    Have you seen the replay of my latest training webinar? It’s called “Creating A Lead Magnet In Under 60 Minutes” – if you haven’t seen it, let me know and I’ll get you access to the replay.

    Once you have a Lead Magnet in place, you’ll have something to send traffic to, and get a bunch of people signing up for it.

    Then you can promote products to the people on your email list. It’s one of the most effective and profitable online business models, and will be for a long time 🙂

Leave a Reply

Your email address will not be published.